Boerderij is a family farm business that produces and distributes food and beverages across local markets and supermarkets.

For this project, a brand identity was created based on research on the target audience and business goals. The brand's mission and vision were defined, which helped to build an identity prism.

Based on those findings, visual elements were added to enrich the design and make the brand recognizable. With a custom color palette, wordmark, logo mark, mascot, and custom pattern design and illustration, Boerderij became a family-caring company that promotes a healthy lifestyle and gives busy people a chance to save extra moments for their family.

Packaging design was developed for several food categories: Vegetables, Eggs, and Yogurt.

Marketing research; Brand Identity creation; Visual Direction; Logo Design; Pattern Design; Typography; Illustration Design; Anna Korchagina.